Marketing Plan Phase 4 - 4358 Words

Marketing Plan Phase IV Xxxxx MKT/421 January 15, 2012 Donald â€Å"Skip† Gregory Marketing Plan Phase IV (Online Marketing Trends, 2011). The Brass Tacks * Price: $24 Billion in annual revenue * Place: 33,000 local restaurants, 119 Worldwide with around 80% independently owned * Promotion: Internet, television, radio, newspaper, magazines * Product: Food and beverages McDonald’s mission is, â€Å"To be our customers’ favorite place and way to eat† (McDonald’s Inc., 2012). Since 1955 McDonald’s have been building a multinational and multicultural international business that satisfies customer’s Worldwide (McDonald’s Inc., 2012). McDonald s is the leading global food service retailer with more than 64 million people†¦show more content†¦A supplier with a proven record for customer satisfaction can offer McDonald’s the competitive advantage with the new burger option. Aligning the flavor, texture, and price for the veggie burger, along with a proven brand name will be the best way for McDonald’s to gain the customer support needed to make the burger a success. McDonald’s uses the same beef patties in the hamburgers to make the wraps they offer to customers. The same technique can be applied to the veggie burger patty to make veggie wraps with more substance than just l ettuce, tomato, and cheese in a tortilla. This would be a way to expand on the uses of the veggie patty without incurring any extra cost to the restaurant. Customers will have more options for the veggie choice and can lower carbohydrate intake. Guarantees are not likely to come with the introduction of a product like the veggie burger. The idea of flavorless cardboard patties springs to mind when thinking of burgers. Appealing to existing customers or enough new customers to make the veggie burger a success is an obstacle McDonald’s will have to overcome before starting such a venture. Polling customers with a vegetarian diet and offering taste tests can help with the risk. Also creating a sample menu option for a test-run can help build appeal for the veggie burger. The biggest threat will be keeping the prices right and the quality good. Veggie burgers are available atShow MoreRelatedMKT 421 Week 4 Marketing Plan: Phase III1023 Words   |  5 Pagesï » ¿ Week 4 Marketing Plan: Phase III MKT421 August, 2012 Introduction Attributes of Service In market research context, attributes are simply properties of a given product, brand, service, advertisement or any object of interest. Much brand and market research is targeted at understanding the most significant and powerful attributes, in our case, a service. Our cooking classes at Macys can have many attributes including great customer service, consistencyRead MoreSt. Dismas Assisted Living Facility Project Action Plan -- 3 Essay683 Words   |  3 Pages1. Draw a Gantt chart for the construction phase of the program. What is the completion date if construction starts in March? What is the completion date of the project if construction is started in November? If the project is started on March 1st, 2012, the finish date is July 30th, 2013. For the November start date, the case does not mention exactly what date the project should start but rather mentions that it should start after the elections. We do not have the election date so I will assumeRead MoreStrategic Marketing1052 Words   |  5 Pageshead: STRATEGIC MARKETING PROCESS Strategic Marketing Process Strategic Marketing Process In order for an organization to reach its target markets, it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements, such as price, product, place, and promotion (also known as the 4 â€Å"P†Ã¢â‚¬â„¢s) used in the make up the marketing process (Bayne Hardin, 2002). It is important for an organization to have a good understanding of the marketing mix. Each elementRead MoreFeasibility Study778 Words   |  4 PagesPhase 1: Research Good research is the key to success in property development. We start out by arming ourselves with all the information needed to determine which locations have the potential to make money or not. In this phase we evaluate potential suburbs, neighbourhoods and sites, do a preliminary market study, put together a preliminary budget, carry out a preliminary financial analysis, prepare a timing analysis and review the political climate and the council approval process. Here areRead MoreThe Strategic Planning Marketing Process Essay762 Words   |  4 PagesThe Strategic Planning Marketing Process An organization must use a strategic marketing process to distribute its marketing mix resources to reach its target markets. The elements of a proper marketing mix are price, product, place, and promotion. They are the four P’s of the marketing process (Goi, 2009) Good understanding of the marketing mix is important for an organization. When a company is developing a marketing plan, it must consider each element. Just as important is an understandingRead Morebusiness plan1299 Words   |  6 Pagesï » ¿The Business plan LOTUS Sun-Block Cream The Business plan could take hundreds of hours to prepare, depending on the experience and knowledge of the entrepreneur as well as the purpose it is intended to serve m It should be comprehensive enough to give any potential investor a complete picture and understanding of the new venture and will help the entrepreneur clarify his or her thinking about the business. 1. Introductory Page: 2. Executive Summary 3. Environmental and Industry Analysis Read MoreMarketing Plan For Sms789 Words   |  4 Pagesidentify important sellable features for SMS’s product †¢ Based on the market information, a business plan will be developed to price the product, identify various businesses that need SMS’s services and select certain segments of the market. †¢ The project is to produce a meaningful series of data that will define and support the required features and benefits of the new product. †¢ Develop marketing plan, to include promotions, promotional literature, product information, etc. As a result of this consultingRead MoreWork Example1550 Words   |  7 PagesIntroduction In the expansion of Acme Home Improvements to Mexico City, an information system management plan needs to be established in order to oversee employment and management, as well as meet the needs of Acme’s stakeholders including employees, customers, suppliers, shareholders and investors. The plan has a goal of improving aspects such as sales and marketing, budgeting, planning, hiring and training all while using technology to assist in the assignment of roles, and to discover correlationsRead MoreOutline Of A New Plastic Product1176 Words   |  5 PagesProduct needs developed into technical specs, and concepts are built 11/4/2015 12/11/2015 Period 3: : Pre-Production Specifications released 12/14/2015 1/20/2016 Period 4: Design Approved. 1/21/2016 2/9/2016 Period 5: Evaluate the design specifications and build final Functional Model. 2/10/2016 3/9/2016 Period 6: Develop testing prototype for quality control. 3/10/2016 4/4/2016 Period 7: Design Process engineering. 4/5/2016 4/29/2016 Period 8: Approves model design. 5/2/2016 5/20/2016 Period 9: ProductRead MoreKey Components Of Marketing Plan For Godiva Gems923 Words   |  4 PagesNAME: ELVIS BITOK KEY COMPONENTS OF MARKETING PLAN FOR GODIVA GEMS INTRODUCTION Marketing plan is key component of attaining companies’ objectives. The study seeks to examine the key components of marketing plan for Godiva Gems. LITERATURE REVIEW Segmentation It is the division of a market into homogeneous groups of consumers, each expected to respond to a different marketing mix (Dictionary of Business). Segmentation bases on: (1) Geographic segmentation: divides customers into segments based on